Analysis of Production logo's

In the film industry there is a variety of companies that compete against each. They each have different logo's which show the difference between the companies and when you see the logo , the audience automatically knows what to expect from the company. One of these  production company is Warner Bros which is part of Time Warner which is a multi-conglomerates company.   

This is a example of a title sequence produced my Warner Bros for Harry Potter. This title sequence starts off by zooming in onto the logo through the clouds and slowly reviling the production logs. It then parts so then we can see the logo clearly. They use the colour red to signify the danger that will possibly occur throughout the film, the logo then spins to while the animation is constantly moving forward to shows the main title of the film. Warner Bros are known for producing films such as Harry Potter, Batman, The Hobbit and many more. Most of these films that are created by Warner Bros are action, drama or cartoon films that are targeted at certain audiences to try and get their attention. Another production logo is Walt Disney Pictures. 

They had designed this production logo by thinking of who they are at aiming at as an audience. This logo first appears by slowly drawing attention to the castle with the music that introduces the magic that is about to occur. The atmosphere of the logo is magical as the castle is surrounding by fireworks and by a sparkle that arcs over the whole scene. The logo is white and contrast to the dark blue background with a hint of red as it sparkles to create an entrance. The word moves in at the same time and appear when the sparkles form so they gradually get darker to stand out against the scene so that you remember the company. Walt Disney Pictures produce films that are mainly targeted at children as well as young teenagers as they know that they will enjoy these films as they are still at a age where everything is magical to them. An example of these movies are Pirates of the Caribbean,Lion King, Chicken Little and many more. Walt Disney is well known for their production of Disney Princesses and other cartoons that are targeted at children however do produce real life films of tales such as Cinderella and Maleficent to attract an older audience.

Another production logo is 20th Century Fox.

 

Although the logo does not move, it still captures the audiences attention as using spotlights to circle around the sign which displays it importance by standing out against the scene and being big. This imposes the idea that it is better than any other production logo and that it is a significant company to remember. The use of gold shows that it will always stand out against every other company and that it has been around for a significant amount of time so will be able to produce films that are worthwhile. 20th Century Fox is well known for producing films such as Avatar, Titanic, X-Men, Alvin and the Chipmunks and many more movies that are aimed at a range of different target audiences so that they get them to come and watch their films. They produce films that cover a range of genres as well such as, Romance, Comedy, Drama , Action , Thriller, Horror, Children and many more which makes them a diverse company. 

Creating the music

It had taken a long process to create the music as we had to create the right piece so that it would fit our thriller opening. 

This was our first attempt to create the music which had taken quite a while to create. However when reviewing the song we realized it had a Sci-Fi sound to it.This had limited the sound that we had created so we decided to change it. Despite this it did start off with a spy theme sound which created the right atmosphere for our thriller opening and allowed us match our footage. However it was very upbeat and this did not match the slow tempo of our thriller opening which also meant we had to change the speed and the sound of the song as well. 

The instruments that we had used was: House Amp Plucks, Silver Synth Saw and Strum Patterns, which is indicated in this picture down below.

These instruments had created the sound that we wanted by making the music fast pace and attention seeking. However we wanted music that was more sinister and suited out opening.We then changed the theme of song and came up with an piece of music that had included: French Horns, String Ensemble and Orchestral Kit which allowed us to create a piece that had a classic sound however still produced the sinister effect that we wanted.

This images show the music in progress , I will upload 30 preview of how it sounds when it is completed. However we thought that it also needed a bass to add more of a dramatic effect to the piece as well as a sinister effect so that it draws the audience in. 

Costume Analysis

In our thriller opening, the main protagonist was dressed in a normal suit along with the other actors as we wanted to portray an sense of importance from each of the characters. However the main protagonist stands out with the bright red tie which signifies the importance of the character.But despite this we decided to get rid of this because we thought that it was too bold and bright. so this could take the main focus off the protagonist as the audience would feel drawn to the tie instead of the main character. 

In this scene, the main protagonist is seen wearing a school uniform which looks unprofessional as she does not really look like a spy that is professional. Compared to the secondary characters who wearing suits show the importance of them however they are not meant to stand out as much as the main character. 

However we are going to re-create this shot and use a different uniform because this shows that this is more of a school uniform and it also causes people to see that it is not professional enough. However using this outfit shows the two different alter ego's that the main protagonist will have as they will be a normal person but also will be a undercover spy that defends the old from the bad. 

Screenshots of editing

Editing is very important in film making as it is where the footage actually becomes a film and this post will show you how we had done our editing to our thriller opening. For our editing we had used Final Cut Pro which had allowed us to do voice overs easily and also putting together shots of video that we have. 

In this screenshot , you can see all of the clips that we had put together from our filming and used it to create on clip altogether. This screen shot below shows the editing that we used when trying to find a sound that suits our filming. 

This screenshot shows the clips that that we had filmed and had put into final cut pro. The yellow outlines are showing the sections that have been picked to go in our opening as we thought that it would suit it. We choose these as we thought that these were the best ones to put into the opening. 

This picture shows some of the sound effects that we had thought of using as we needed a sound that matched our spy thriller. 

Here is the final cut of our editing and the desired effect that we wanted

Marketing our thrillers

To market our thriller we would multiple of different ways to increase our audience and make sure it is accessible to the public.  

YouTube

 We would use YouTube to promote and advertise our thriller as it is a online video streaming service that is popular and is used widely around the world. During this time a 30 second trailer of our thriller opening will be playing at the beginning of a film or music video that someone wants to watch. We have chosen as it will seen by our primary target audience. Despite the limitation of the 5 second "skip ad", the ad will be enough to make out target audience fell enticed to watch the film. This will be vital to gain viewers for our target audience and also other target audience.

Secondly we will also use billboard advertising as it allow our target audience to see that we are reaching out to them, by putting the posters where they can see them . It will also allow other people to see the poster as it will be advertised while people are on their daily journeys and will entice them to watch it. Using viral advertisement to promote our thriller opening means that we will gain an wider target audience, due to the fact that synergy will be present within our advertising. This because it be produced onto billboards as well as being sponsored by companies so that we gain more leverage.







TV advertisement 

TV adverts might be an important factor in advertising out film as it is the most popular way of advertising in the UK. A one and a half minute trailer will preview on BBC and E4 channel , as it will allow other countries as well as the UK to see the trailer and be convinced to go and watch it in cinema or online.

shoot schedule

Shoot schedule from doloko7

Animatic

This is our animatic which tells the narrative structure of our thriller opening, also how we wanted to create the scenes and what angles we were also going to use.

Original logo designs

These designs were our original concept which we though would be a good idea.The first idea was a rabbit which is abstract however it never really portrayed the danger, and the professionalism that we wanted to the audience to see when the film opened. The next idea was a flower which had falling petals, this idea was similar to the idea of Disney. This is because we wanted to petals to fall onto water and then form the name of the production company, which is similar to Disney putting fireworks over a castle and then adding their company. However we then thought that this would not necessarily apply to the audience, as it would appear quite immature and also would not gain the attention that we would want for our company.

This is another idea of what logo we wanted to use as an opening, as well as having a variety of logo's helped us to explore what we wanted our design to be. Having different interpretations means that there is a better way to come up with a logo, as well as being able to create an mix up of our logo's.

These production logo's are a combination of our names and also an idea of including animals which means that we are promoting our company by relating to an image , which is memorable but also stands out at the same time.

We had chosen this logo as our final one because it is abstract but also it is very captivating to the audience, as it is from the second original idea. However it is more detailed due to the fact that the picture is more elaborate and it is also very simple, so it is not too over complicated for the audience to remember , also it will be very important during the industry.

Representation of women/ men in thrillers

In many thrillers the men are the protagonists which does not allow women to expand their acting careers as they will only be developed in a certain area. This limits their acting abilities so when they need to apply for other acting jobs they will not know how to portray that character. In our thriller opening, I play Joanna Reed who is the main protagonist  and is in control of her own situation. 

Salt is a spy thriller that came out in 2010, and stars Angelina Jolie who plays the main protagonist. She plays Evelyn Slat who is accused of being a Russian sleeper agent and goes on the run to try and clear her name. This role was originally intended to be a male protagonist staring Tom Cruise. Changing the protagonist role to female shows that they had considered the possibility of portraying a different side to the women by presenting them as independent and self-confident. 

However in majority of thriller films and TV shows the main protagonist is usually a man, such as Shutter Island which is a psychological thriller that came out in 2010 and stars Leonardo DiCaprio. This is a film about a U.S. marshal called Edward Daniels who investigates a psychiatric facility on an desert island.This is common in many films and TV shows as they believe that many males are better to play the role of the protagonist as they can portray the darker side to them easily compared to women. However it is not necessarily true and Salt (2010) proves this as Angelina Jolie shows a darker side to her character and expresses emotions that not many actors can do. 

  

Shooting script

This is the script we used for our thriller opening:

FADE IN:

INTERIOR WAREHOUSE - TIME UNKNOWN

An extreme close up of the chest of a female(JOANNA REED) with a red tie, revealing the butt of a gun,is sitting at the centre of a table facing the camera. The camera slowly zooms out until the upper body and front of the table is visible, revealing she is taking part in a card game. It zooms out further it reveal two men on either of her sides, playing the game with her.

JOANNA REED

(with a smile, wryly)

Looks like this is the last draw/ I win!

The screen cuts to black but then she shoots the two ‘bad guys’ either side of her.

Possible fonts

  The fonts which we are considering using have to be suitable to our thriller opening. This is because the titles to a thriller openings set the tone of the film. Although they may be simple within the shape, style, weight and size so you can tell a story or set the atmosphere without actually giving away to much of the story. It also helps the audience to distinguish the difference between the thriller and a horror. In this post I will be telling you about what fonts we are hoping to use for our thriller opening, and the subtexts as well.

CONSIDERED FONTS

This font is similar to Se7ens title font as it suggests an sinister story line, however this is not the font that we particular are interested in.This is because although it has a worn and urban style which could potentially suit our thriller opening, our thriller opening is more sophisticated so it would be in appropriate.

This font is closer to the style which we intended to use, however it does not necessarily match the theme of our thriller opening. The calligraphy does not necessarily signify the suspense what we audience to feel, it makes the film to fancy. Although it captures the sophistication of the main protagonist it does not necessarily symbolize her hardness and strong independence.  

This font is most likely the style of font we'll use as it both encases Joanna Reed's professional, sophisticated nature, yet her decisiveness and precision. It is particularly similar to the '007' style of font, especially since the film genre and main character are so alike.
This is the style which we are most likely to use, due to the fact that is shows the professional and sophisticated nature of the main character but also shows how dangerous and vindictive she is. It is similar to the James Bond font, and this relates to our thriller opening as they are quite similar within the main characters being so alike during the fact that they are both dangerous and sophisticated.                                        

OUR FONT

The font we had decided to use was the one that was similar to the James Bond font because it shows the main characters personality and also the idea that the film is also quite a destructive film.

Preliminary task

This is our preliminary task which consists of match on action, 180- degree rule as well as shot reverse shot. This helped us to get a better idea of how to use a camera and experience a variety of camera angles to use.